“Drive” always reminds me of a tendency I’ve also observed In Berlin art scene: the idea of anti-design. Using the early 90s Wimdows 3.11 Brushscript typeface for the movie title stands for that as art catalogs designed with Arial. But it’s in a different way, still, as counterparts. While the pink handwriting stands out, Arial merges down, reminding us to forget about the container and pay attention to the content. Like the Guggenheim concept of museum or Steve Jobs black shirt.
@NEOCRONICA / Sérgio L Tavares Filho, Brazilian, Senior digital creative based in Helsinki, PhD researcher at the Nordic Digital Culture Network. Media, art, stories and design go together. And only together.
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